CONFIDENTIAL — Prepared exclusively for prospective Motiv Sports UK partners. Not for further distribution.
Motiv Sports UK

Partnership
Opportunities
2026/7

Five of the UK's most iconic running and cycling events, reaching a young, engaged, fast-growing audience your brand can build a real relationship with.

Who are we?

We are Motiv Sports UK, a leading organiser of some of the UK's most iconic running and cycling events, delivering unforgettable experiences that celebrate energy, performance, and community.

We connect tens of thousands of athletes with the brands that fuel their lifestyle, creating memorable, impactful experiences that put our partners at the forefront of the UK's mass participation sports landscape.

Hackney Moves 2026 – Partner Activations
Our audience at a glance

A young, urban
audience that spends.

Across our five events, we reach a large, addressable, highly engaged community of active people — one that skews young, splits evenly by gender, and keeps growing year on year.

83,000+
Participants annually
And growing year on year
350,000+
Addressable contacts
Combined event databases across the portfolio
77%
Aged 25–44
A young, urban audience
50:50
Male : female split
Balanced across the portfolio
50%
Add-on attachment
An engaged audience that spends
25%
First-timers
New to this distance in 2026
25%
Sub-1h40 half marathon
Estimated finish time, 2026 entries
5
Events, 1 portfolio
Running & cycling, across the UK

A field spread well between complete beginners, intermediates, and higher-performance faster athletes — with headline participant figures reflecting each event's own turnout across the year.

Our calendar

Five events.
One partnership.

With events in May, July, September, and October, we cover the entire spring, summer, and autumn events calendar, keeping your brand front and centre in the UK’s running scene.

Etape CaledoniaOxford HalfSaucony London 10KSaucony Run ShoreditchHOKA Hackney Moves
8–9 MAY 2027
14–16 MAY 2027
11 JULY 2027
20 SEPT 2026
11 OCT 2026
8–9 MAY 2027

Etape Caledonia

5,000 riders · Pitlochry, Scotland
14–16 MAY 2027

HOKA Hackney Moves

40,000 runners · Hackney Marshes, London
11 JULY 2027

Saucony London 10K

19,000 runners · Central London
20 SEPT 2026

Saucony Run Shoreditch

12,500 runners · Shoreditch Park, London
11 OCT 2026

Oxford Half

15,000 runners · Oxford University Parks
Etape Caledonia 8–9 May 2027 · Pitlochry, Scotland

Etape Caledonia

Since 2007, Etape Caledonia has welcomed thousands of cyclists to the UK's original closed-road sportive. This breathtaking event takes riders on a 40-mile, 55-mile, or 85-mile tour through the stunning landscapes of the Scottish Highlands. Set in the idyllic town of Pitlochry, the event attracts people from all over the UK, and the 2-day event village offers a perfect platform to introduce your brand to our audience of cyclists of all abilities.

Etape Caledonia cyclists in the Scottish Highlands
5,000
Riders
27%
Aged 55–64
48
Median age
74:26
Male : female split
70%
Spend over £150 on event weekend
66%
Add-on attach rate
20,000
Social followers
26,000
Email database

Etape's 66% add-on attach rate is the highest in the portfolio, and seven in ten riders spend over £150 on event weekend — our highest-spending audience.

HOKA Hackney Moves 14–16 May 2027 · Hackney Marshes, East London

HOKA Hackney Moves

HOKA Hackney Moves is a multi-day fitness festival centred on the flagship HOKA Hackney Half — a huge cultural moment at the intersection of running, fitness and culture in London. Live music, food trucks, yoga, boxing and five official running races (Half, 10K, 5K, Trail and Schools Challenge) fill Hackney Marshes across the weekend, with brands activating throughout.

HOKA Hackney Moves festival

Overall HOKA Hackney Moves statistics

40,000
Participants across the weekend
65%
Aged 18–34
32
Median age
51:49
Male : female split
85%
From London
36%
Add-on attach rate
30,000
Social followers
154,000
Email database

Individual event statistics

30,000
Participants
66%
Aged 18–34
31
Median age
52:48
Male : female split
84%
From London
37%
Add-on attach rate
5,000
Participants
60%
Aged 18–34
31
Median age
42:58
Male : female split
92%
From London
34%
Add-on attach rate
4,000
Participants
49%
Aged 18–34
35
Median age
60:40
Male : female split
86%
From London
39%
Add-on attach rate
250
Participants
48%
Aged 18–34
34
Median age
47:53
Male : female split
87%
From London
32%
Add-on attach rate
1,700
Participants
10
Median age
50:50
Male : female split
~100%
From London
Saucony London 10K 11 July 2027 · Central London

Saucony London 10K

The Saucony London 10K is the capital's ultimate summer celebration of running, music, and city energy. Every July, thousands of runners take over central London's streets, racing past world-famous landmarks on a completely closed-road route. Event week also brings five days of programming at the Saucony Covent Garden store — pack collection, run clubs, activations and brand sampling for thousands of runners.

19,000
Runners
53%
Aged 18–34
35
Median age
53:47
Male : female split
57%
From London
60%
Add-on attach rate
21,000
Social followers
74,000
Email database
Saucony Run Shoreditch 20 September 2026 · Shoreditch Park, East London

Saucony Run Shoreditch

Saucony Run Shoreditch is London's newest closed-road half marathon. Debuting in 2026, the route passes through Shoreditch, Islington, Stoke Newington and De Beauvoir, finishing at an event village in Shoreditch Park. The crowd is young and urban — a near-identical demographic to the Hackney Half, and a first-of-its-kind opportunity to reach that audience at scale in a brand-new race.

12,500
Runners
65%
Aged 18–34
31
Median age
58:42
Male : female split
78%
From London
56%
Add-on attach rate
5,000
Social followers
31,000
Email database
Oxford Half 11 October 2026 · Oxford University Parks

Oxford Half

Since its debut in 2011, the Oxford Half has cemented itself as a UK autumn running classic, blending Oxford's rich history with unmatched charm. Every step is steeped in character; every kilometre, history in the making. The streets of Oxford are calling.

Oxford Half runners passing historic architecture
15,000
Runners
48%
Aged 18–34
35
Median age
51:49
Male : female split
13%
From London
50%
Add-on attach rate
6,000
Social followers
65,000
Email database
Oxford Schools' Challenge

A dedicated schools race alongside the main Half Marathon. 2026 entries are not yet open at time of publishing — figures below are the most recent available, from 2025.

653
Participants (2025)
51:49
Male : female split
Official partner rights

What partnership
unlocks.

Experiential activation

Experiential

  • Activation space in every event village
  • On-route activation opportunities
  • Right to provide samples in finisher goody bags
  • Complimentary race entries
Digital activation

Digital

  • Solus and email inclusions to each event database
  • Digital race day guide advert
  • Social posts on each event channel
  • Question in post-event surveys
Brand integration

Brand integration

  • Logo on start/finish gantries
  • Logo on email and website footers
  • Official partner designation (and category exclusivity)
Cheer zoneCheer zone
Community run clubsCommunity run clubs
Lead car brandingLead car branding
Mist stationMist station
On-route brandingOn-route branding
On-route samplingOn-route sampling
Onsite brandingOnsite branding
Product samplingProduct sampling
Road graphicRoad graphic
TouchpointsTouchpoints
Tune truckTune truck
Village samplingVillage sampling
Let's talk

Interested in
hearing more?

Get in touch to discuss availability, packages and rates.

Rebecca Shaw, Senior Partnerships Manager
rshaw@motivsports.com

Confidential — prepared exclusively for prospective Motiv Sports UK partners. Not for further distribution.